Why do we need the IMPACT Framework?

The IMPACT Framework ensures that AI initiatives move beyond experimentation to deliver measurable business value. By bringing clarity between AI effort and outcomes, it helps teams translate technical work into metrics leaders understand. Through structured evaluation, it provides a consistent lens to assess performance and guide improvement. And by linking AI outputs directly to KPIs and ROI, IMPACT builds accountability, ensuring every AI investment contributes to outcomes that make, save, or protect money.